In a world grappling with environmental challenges, the events industry—long associated with grandeur, energy, and scale—is undergoing a necessary shift. At the forefront of this transformation is Sixteen by Sixty-four Media, a Pune-based powerhouse in event management, known not only for curating some of India’s most compelling corporate events and concerts but also for embedding sustainability at the heart of their operations.
Why Sustainability in Events Matters
Events, especially large-scale concerts and corporate shows, often generate substantial waste—plastic disposables, stage material, printed paraphernalia, energy consumption, and food waste being the most common. Without a conscious strategy, these can significantly impact the environment. Sustainable events aren’t just a trend—they’re an urgent need, and forward-thinking companies are rising to the occasion.
Sixteen by Sixty-four Media: A Purpose Beyond Performance
For Sixteen by Sixty-four Media, sustainability isn’t a box to tick—it’s a core value. While the company is known for managing high-profile events across India—from product launches and R&R shows to massive concerts and employee engagement experiences—it does so with a distinct vision: to create immersive, meaningful events without compromising the health of the planet.
Here’s how they are walking the talk:
- Eco-Friendly Materials and Waste Management
From recyclable decor and stage materials to digital-first invites and brochures, Sixteen by Sixty-four is moving away from single-use items. During event setup and teardown, the team ensures segregation of waste on-site, and works with local waste management agencies to compost biodegradable waste and recycle plastics, paper, and metals.
In concerts, they’ve partnered with vendors who use biodegradable food containers, ensuring that thousands of meals served don’t result in a mountain of non-recyclable waste.
- Energy-Efficient Technology
Lighting and sound systems at large concerts and corporate events can consume enormous energy. That’s why Sixteen by Sixty-four invests in LED-based lighting, solar-powered backup systems, and low-emission generators wherever possible. Their technical teams are trained to design energy-efficient show flows—balancing impact with conscience.
- Sustainable Sourcing and Local Partnerships
Whether it’s staging, catering, or props, the company sources materials locally to cut down on transportation emissions. Collaborating with local artisans and eco-conscious vendors also supports regional economies—especially important in Maharashtra, where tradition and sustainability often go hand in hand.
In their artist management vertical, the brand also encourages performers to amplify green messages, often incorporating environmental storytelling within the event programming itself.
- Carbon Footprint Tracking and Offsetting
The team is developing frameworks to track carbon emissions per event, including staff travel, logistics, power usage, and more. For larger events, they work with partners to plant trees or fund clean energy projects as a form of offsetting—making their events not just exciting, but responsible.
- Sustainability Goals Aligned with Clients
One of the most unique things about Sixteen by Sixty-four is how they engage clients in the sustainability process. Rather than keeping green initiatives in the background, they make them a part of the event narrative—inviting client teams to co-own and celebrate the impact. For example, an IT client’s annual day event in Pune recently featured a “Zero Waste” backstage policy, co-developed with the client’s ESG team.
- Educating and Empowering Teams
It starts within. Sixteen by Sixty-four’s internal teams are trained to prioritize green practices in every decision—from the kind of tape used in installations to how logistics are planned. Their vendor onboarding process includes sustainability checklists, and their culture is geared towards purpose-driven execution, not just performance.
Towards a Shared Future
With every show, Sixteen by Sixty-four Media is proving that scale doesn’t have to mean excess. Whether it’s a concert with 10,000 attendees or a closed-door product launch, the company applies the same sustainability lens—balancing spectacle with stewardship.
As the world watches India’s event industry evolve, Sixteen by Sixty-four is sending a clear message: you don’t have to choose between excellence and ethics. You can have both—and more.
Conclusion
In an industry built on fleeting moments, Sixteen by Sixty-four is committed to creating lasting impact—for audiences, clients, and the planet. As they continue to grow as one of Pune’s most respected event management agencies, their sustainable approach offers a blueprint for others in the space.
Because at the end of the day, the real measure of an event’s success isn’t just the applause—it’s the legacy it leaves behind.