At Sixteen by Sixty-four Productions, storytelling is at the heart of everything we do. And when that story is recognized by a platform that champions creative integrity and thoughtful craft, it’s a moment worth celebrating.
We’re proud to share that our Diwali brand film for Finolex has been shortlisted at the inaugural Good Ads Matter Awards 2025, under the Festive & Regional Advertising category!
For those who’ve been following Good Ads Matter (GAM), it has emerged as a budding and respected platform for celebrating exceptional work in advertising. Many of us have admired their roundtable talks, where some of the best creative voices dissect ideas, storytelling, and what truly makes an ad good.
This year, GAM introduced the GAM Awards with an impressive jury and a sharp focus on work that stands out for its craft, message, and cultural relevance. To be featured among such powerful stories is an honour we deeply cherish.
The Finolex Diwali film was a special one. It challenged societal norms, celebrated women empowerment, and offered a fresh perspective on status quo jobs and the value of work—wrapped in the warmth and reflection that Diwali brings. It’s the kind of storytelling we believe advertising needs more of: sensitive, intelligent, and impactful, while also helping the brand reach its audience with purpose.
The film was:
- Produced by: Sixteen by Sixty-four Productions
- Directed by: Nipun Dharmadhikari
- Cinematographed by: Amey Chavan
- Written by: Nikhil Khaire
- Music by: Sarang Kulkarni
- Made for: Finolex Pipes through Setu Advertising
A special shoutout to Rugved Deshpande and Tejashree Shinde for believing in this idea and bringing this rewarding project to us. Their vision and trust played a huge role in making this film what it became.
👉 Watch the nomination and other selected films here:
Good Ads Matter Awards 2025 – Film Category
We’re incredibly grateful for the recognition—and while we hope for a win, being part of this shortlist is already a win for meaningful storytelling.