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A Night That Redefined Pune’s Event Landscape
On February 11, 2011, Pune was transformed forever. The voice behind “Summer of ’69” and “Everything I Do” took center stage at Amanora Entertainment Arena, performing to a crowd of over 15,000 euphoric fans. It was Bryan Adams, live in Pune—his first-ever show in the city and still the largest music concert Pune has ever witnessed.
But behind the lights, the sound, and the flawless experience stood two names: Keyur Godse and Neeraj Biniwale, the visionaries and producers behind Sixteen by Sixty-four Media Pvt. Ltd.
The Vision: From Dream to Reality
For Keyur and Neeraj, this wasn’t just about an international artist headlining a concert. It was about proving that Pune could be a global stage.
“We wanted to set a benchmark—not just for the city, but for ourselves. Bryan Adams was the perfect artist to do that with,” said Keyur Godse in an internal team note.
Months of coordination, international negotiations, government approvals, infrastructure planning, and brand collaborations went into creating an experience the city would never forget.
The Show: Rock & Reverence
As the chords of “Run to You” echoed across the venue, Pune erupted in song. From “Let’s Make a Night to Remember” to the anthemic “18 Till I Die”, Adams gave Pune a performance of a lifetime.
“This is our first time in Pune. Everybody tells me it’s the first concert of its kind here. I hope it’s not the last one,” Bryan Adams told the audience .
The Execution: A Production Masterclass
Sixteen by Sixty-four, led by Keyur and Neeraj, went into overdrive:
- Sloped stage layout for perfect viewing angles
- Imported 20+ tonnes of equipment, including LED walls and lighting rigs
- Over 1,200 crew members worked day and night to deliver a global-grade setup
- Crowd movement plans ensured zero chaos—rare for an open-ground event of this magnitude
The result: a concert that ran without a single delay, technical glitch, or safety concern.
Community First: More Than a Concert
This wasn’t just a music event. Leading up to the show, Sixteen by Sixty-four created:
- Rock band contests
- Fan meetups
- Student engagement programs
- Brand integrations and radio campaigns across the city
All designed to build cultural excitement and community ownership.
Behind the Scenes: The Producers
Keyur Godse, a creative director and cultural strategist, and Neeraj Biniwale, an operations powerhouse with a sharp production mind, formed a partnership years prior based on a mutual love for storytelling, scale, and precision.
The Bryan Adams show was their first large-scale international concert, and they set the bar remarkably high. Since then, the duo has gone on to produce multiple large-format events, ad films, and content series under the Sixteen by Sixty-four banner.
Legacy & Impact
Over a decade later, the Bryan Adams Pune show remains a landmark in the city’s cultural history. It:
- Repositioned Pune on the international tour map
- Proved that mid-tier cities can deliver world-class experiences
- Cemented Sixteen by Sixty-four Media Pvt. Ltd. as Pune’s leading event management and production house
Still the Biggest Show the City Has Ever Seen
From “Heaven” to “Back to You”, Bryan Adams gave Pune one unforgettable night. And Sixteen by Sixty-four Media—led by Keyur Godse and Neeraj Biniwale—proved that with passion, planning, and production excellence, even the wildest dreams can take center stage.
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