When Amanora Park Town approached us with their new offering designed for senior living, we knew this wasn’t going to be your average real estate campaign. This was an opportunity to flip the narrative—literally and figuratively.
Traditionally, senior living spaces have been portrayed in mellow tones: peaceful, relaxed, and—let’s be honest—sometimes a little too subdued. But Amanora Park Town had a bold vision: “Why should youngsters have all the fun?” This wasn’t just a theme—it was the philosophy baked into the product itself. Their senior living spaces were designed not just for comfort but for celebration, freedom, and expression.
The Concept
To bring this vision to life, we created a national ad film campaign starring none other than Rajat Kapoor, the iconic actor known for his charm and charisma. Alongside him, a delightful ensemble of seasoned performers brought warmth, wit, and style to every frame.
Our campaign revolved around the idea that senior life doesn’t mean slowing down—it means levelling up. We made two films under this theme, each crafted to surprise, engage, and shift perceptions.
The First Film: Blue Streaks and Cricket Fever
In one of the standout films, we meet Rajat Kapoor at a saloon, draped in the typical salon apron. Speaking directly to the camera, he says with a smile,
“My son thinks I don’t know anything about cricket.”
Cue the music. In a swing of rhythm and attitude, he rips off the salon apron to reveal a Team India T-shirt underneath. The real kicker? He’s just gotten blue highlights in his hair. It’s rebellious, it’s fun, it’s unexpected—and it’s a powerful metaphor for what senior living can be. This isn’t retirement, it’s reinvention.
The Team Behind the Magic
Great ideas need great execution—and that’s where our team at Sixteen by Sixty-four Productions comes in.
- Direction & Writing: The visionary Varun Narvekar, known for Muramba and 1234, brought nuance and humour to the storytelling
- Cinematography: Arjun Sorte captured every detail, from the twinkle in the eyes to the bold streaks in the hair.
- Production: Led by Keyur Godse and Neeraj Biniwale, the production ran like a dream, delivering national campaign quality with precision.
- Music: The always-on-point Saurabh Bhalerao provided a soundscape that was both youthful and timeless.
Together, the team delivered a professional ad film campaign that seamlessly combined creativity with execution excellence.
A Campaign That Connected the Audiences
Both films received an overwhelmingly positive response. They weren’t just ads—they were statements. They told seniors across the country that they still had miles to go, dreams to chase, and yes, fun to be had.
Through our work on this campaign, we’ve once again reinforced one of our core strengths at Sixteen by Sixty-four a film production and event management companyin Pune: we don’t just make ad films—we build brands through integrated advertising campaigns, combining visual storytelling with strategic thinking.
By understanding the product, challenging conventional narratives, and executing with cinematic flair, we help clients craft outreach strategies that are bold, relevant, and unforgettable.
The Future of Senior Living is Here
And it’s stylish, playful, confident—and full of life.
So the next time someone says life slows down after 60, just show them this film. Trust us, they’ll change their mind.
Looking to create impactful ad films, commercial campaigns, or brand experiences?
Let’s collaborate and bring your next big idea to life.