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At Sixteen by Sixty-four Media, we believe in the power of art, logic, and storytelling. But behind every presentation, pitch, set design, camera angle, and perfectly-timed event, there’s an unsung hero that keeps our engines running—coffee. Yes, coffee. The humble, aromatic, energy-laced liquid that quietly fuels our teams through early mornings, late…
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Every journey has a beginning, and for Sixteen by Sixty-four Productions, it all started with a dream shared by three friends Keyur Godse, Neeraj Biniwale, and Nipun Dharmadhikari — to tell stories that mattered, and one day, make a film. That dream took its first cinematic shape in the form of a…
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In the vibrant media landscape of Pune, 16by64 has emerged as a leading force in ad film production, renowned for its creativity, technical prowess, and commitment to excellence. Since its inception in 2011, the company has been at the forefront of crafting compelling visual narratives that resonate with audiences and elevate brand…
In 2021, a fintech start-up in Mumbai faced an alarming trend: attrition rate among the top talent was increasing. The resigned employees cited burnout and disconnection with their colleagues. The founders were in a dilemma. They had just closed a funding round; the business was thriving, but what about the culture? Some things had to…
In 2022, at a major venue in Mumbai, a popular indie band’s performance had to be nearly cancelled because of a missing guitar pedal-board. Whereas the artist had assumed that it would be part of the venue setup, the organizers had thought that the artist would bring it. What kept the show alive and turned…
Revitalizing a Brand Through TV Commercials
In 2010, a well-known men's grooming brand was struggling to maintain its popularity among younger consumers. To address this challenge, the company launched a bold and humorous advertising campaign featuring a catchy tagline: "The Man Your Man Could Smell Like." This strategic move not only revitalized the brand but…
The first step in any event planning process is choosing the most suitable venue. The right venue sets appropriate character and atmosphere for the whole occasion. Whether it is for a wedding, corporate seminar, or a community gathering, the correct venue can considerably improve the experience for the attendees. Read on for a comprehensive guide…
The world was presented with the first major trade show during the reign of Queen Victoria in 1851. Called “The Great Exhibition”, it was held in London's Crystal Palace. Primarily, it showcased innovations from different parts of the world, setting the stage for the trade fairs and exhibitions as we know them today. However, now…
Organizing corporate events is surely no cakewalk. A corporate event could be just a team-building retreat, a product launch, or a hybrid conference; however, these events require thorough planning and attention to the tiniest detail. From the concept stage to final execution, the process can become an overwhelming one—which is why corporate event planners exist…
Spotify Wrapped made its debut in 2016 and is significant as a marketing campaign in that it provides its users with a compilation of their data over the year in concern. Spotify makes this event possible by collecting relevant customer data from day 1 of the new year through the fall of the specific year.…
As we stand ready to welcome 2025, the corporate events industry is rapidly changing the format of their events towards wellness and sustainability. Corporate professionals are getting ready to take part in events that are modern, impactful, and immersive. Here, in this blog, we have listed some of the top trends in the field of…
