Organizing corporate events is surely no cakewalk. A corporate event could be just a team-building retreat, a product launch, or a hybrid conference; however, these events require thorough planning and attention to the tiniest detail. From the concept stage to final execution, the process can become an overwhelming one—which is why corporate event planners exist…

Spotify Wrapped made its debut in 2016 and is significant as a marketing campaign in that it provides its users with a compilation of their data over the year in concern. Spotify makes this event possible by collecting relevant customer data from day 1 of the new year through the fall of the specific year.…