Table of Contents
At Sixteen by Sixty-four Media, we believe in the power of art, logic, and storytelling. But behind every presentation, pitch, set design, camera angle, and perfectly-timed event, there’s an unsung hero that keeps our engines running—coffee.
Yes, coffee. The humble, aromatic, energy-laced liquid that quietly fuels our teams through early mornings, late nights, tight deadlines, and big ideas.
From the first sip of the day to the final cup that gets us through post-event wrap-ups, coffee plays an essential role in our creative and operational flow. It’s more than a beverage—it’s part of our culture.
A Painting Brewed with Passion (and Coffee)
You’ll spot it as soon as you walk in: a painting created entirely using coffee. It’s not just wall art. It’s a reminder that creativity doesn’t come from fancy tools—it comes from the heart, and sometimes, from a cup of brewed brilliance. This painting is both a tribute and a testament to how coffee, like art, can be bold, warm, unpredictable, and deeply moving.
This painting is both a tribute and a testament to how coffee, like art, can be bold, warm, unpredictable, and deeply moving.
The Lavazza Machine: The Real MVP
If our office had a heartbeat, it would be the rhythmic hum of our beloved Lavazza coffee machine. Like clockwork, it dispenses that perfect espresso or creamy cappuccino just when it’s needed the most—right before a brainstorm, midway through a pitch, or in the silence of a pre-event tech check.
It’s not unusual for the team to huddle around it—not just for a caffeine fix, but for conversations, collaborations, and those spontaneous ideas that often lead to something magical on screen or on stage.
Fueling the Left and Right Brain
Sixteen by Sixty-four thrives on a fine balance of logic and creativity. The left brain meticulously plans events, builds timelines, and keeps budgets in check. The right brain dreams up stories, visual narratives, and jaw-dropping experiences.
Coffee, it turns out, doesn’t discriminate. It energizes both hemispheres equally.
Need a fresh angle for a brand film? Grab a cup. Finalizing the technical rider for a high-profile performer? Pour one more. Coordinating a multi-city product launch? Let’s get that double shot.
More Than a Drink, It's a Ritual
Over time, coffee at our workplace has become more than a pick-me-up—it’s a ritual. It marks the start of big days, the bridge between back-to-back meetings, and sometimes, the quiet companion to solitary edits and spreadsheets.
- Game-changing campaigns born during coffee breaks
- Ideas scribbled on napkins that turned into stories
- Team bonds strengthened one cup at a time
So, the next time you see something spectacular from Sixteen by Sixty-four Media—whether it’s a cinematic brand story, an electrifying corporate event, or a beautifully lit product launch—know this: somewhere behind the scenes, a coffee was poured, shared, and appreciated.
And if you’re ever at our office, we’ll gladly pour you one too.
At Sixteen by Sixty-four Media, a leading media production house in Pune, we don’t just make videos and events—we craft experiences. And often, the spark for those experiences starts with coffee.